Manyavar (Banani)

If tradition means ethnic wear, ethnic men’s wear means Manyavar. Wedding in subcontinent have usually adorned Manyavar. But the brand means more. Ethnic Wear, Party Wear, Accessories; each is a signature; reflecting intense research, ideas, technology, craftsmanship and benchmarking at every level. Manufactured at the facility in Kolkata, on a capacity over one million units of apparel, the category’s highest in the world. More than an industry-leader, Manyavar symbolizes the category. GEOGRAPHICALLY PERVASIVE. Manyavar is expanding its circle. It will soon reach out to its kind, through 500 Exclusive Brand Outlets (EBO) by 2014 from the current 185 EBO’s(Jun’12), 100 Shop in Shops and 500 Multi Brand Outlets (MBO) currently, across India and business channels in Bangladesh, U.S.A., U.K., U.A.E. and some other countries of SAARC region. They will be soon added with crossover stores pan India, merchandising diverse products. Merchandising tie ups with retail chains like Pantaloons, Shoppers Stop, Westside, Planet Fashions, and Central are being augmented in display as well as destinations. The Manyavar attitude is niche, not its access. Started on October 27, 2011